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Friday, June 28, 2013

Research Report: The Time-Pressed Consumer Market - Brazil - June 2013: MarketResearchReports.Biz


Table of Content

Introduction
Definition
Abbreviations

Executive Summary
The issues
Time allocation in the Brazilian daily routine
Figure 1: Average time spent on a weekday on principal daily activities, by gender, November 2012
The busy life encourages convenient health habits
Figure 2: Eating habits, by selected age and gender, November 2012
Health and the busy lifestyle
Figure 3: Agreement with the statement “Because of my busy lifestyle, I don’t take as good care of myself as I should,” November 2012
The busy lifestyle of Brazilians—Target Groups
Figure 4: Busy lifestyles consumer target groups, November 2012
What we think

Time Allocation in the Daily Brazilian Routine
Key points
More work, less leisure time
Figure 5: Average time spent on a weekday on principal daily activities, by gender, November 2012:
Figure 6: Average amount spent on leisure each day, by age and gender, November 2012
Figure 7: Selected attitudes toward busy lifestyles, by gender, November 2012
Brazilians go to great lengths to keep their homes tidy
Figure 8: Average time spent on a weekday on chores and leisure time, by gender, November 2012
Figure 9: Women’s agreement with the statement “I usually spend my weekends doing housework,” by age and socioeconomic groups, November 2012
Socioeconomic status affects the amount of time spent on household chores
Figure 10: Agreement with the statement “I usually spend my weekends doing housework,” by socioeconomic group, November 2012





The Brazilian population is feeling the impact of its country’s economic development in its daily routine, which is becoming increasingly filled with responsibilities and work. Working mothers are the most overloaded; they are meeting professional challenges, doing most of the housework, trying to care for the children, and have almost no leisure time for themselves, which is driving the demand for beauty and wellness products.
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